With confusing news around sugar content in cereals becoming widespread, a clear on and off pack message was required to help position Weetabix as a healthy and balanced breakfast choice.
- Packaging Design
- Art Direction
- Brand Design
The ‘Incredible Inside’ campaign was created in response to research demonstrating the confusion around nutritional claims within the cereal sector. Our task was to design a graphic that communicated the incredible nutrition packed inside a Weetabix breakfast.
A refresh of the back of pack design with a front and side of pack element that clearly communicated the nutritional benefits. Working alongside an ad agency the new box design ran alongside a nationwide TV campaign.
Weetabix launched a protein range of cereals for healthy and active consumers, putting them at the forefront of innovative nutritional breakfasts.