PICKED & PRESSED
Naming and packaging design for a new, healthier option of fruit snacks by Fruit Bowl. The name Picked and Pressed inspired by the very simple process of fruit being picked, chopped and pressed into tasty snacks.
- Packaging Design
- Illustration
- Brand Design
SIMPLE BUT TASTY
The Fruit Bowl logo naturally lent itself to the idea of being used as a ‘Pick Your Own’ fruit basket with the hand crafted nature of the Picked and Pressed sub-brand reinforcing the naturalness of the product.
REAL FRUIT
Being a very natural product made entirely from real fruit, the opportunity to use real fruit photography was utilised to differentiate from unnaturally flavoured and sweetened fruit snacks on the market.